Reporting
At Polte, reporting and analytics are at the core of our services to maximise the return on your marketing investment. From influencer marketing activities to one-off projects, we track and evaluate the performance of each influencer and the overall campaigns to ensure impact and success.
Reporting
Our influencer network is endless, because we actually work with any influencers available. Our vast niche-focused micro-influencer network captures the specific audiences and great engagement, while our next generation of superstars and strong creators will make sure to reach with volume.
We work directly with different creators of TikTok, Instagram and Youtube to deploy the most viral, memorable and driven campaigns for the brands. Our passion is to connect on emotional and psychological level, we want to create social media experiences that will be remembered. We believe genuine connections and agile & cost-efficient way of working is necessary to run effective marketing campaigns that brings concrete results.
Social and influencer media marketing is flourishing in today's digital era, where businesses require performance metrics and statistics to make evidence-based decisions for future optimization. Understanding target audience behavior and optimizing content that aligns with the brand's goals and objectives would result in lead generation, increased conversion rates, and customer satisfaction. Businesses should develop a reporting structure and continually tweak social media strategies to optimize relevant yields. Useful analytics tools are available to manage data collection reports to create more effective, data-driven campaigns that enhance the user experience and align with the brand goals.
Reporting, statistics, and metrics are essential elements of social and influencer media marketing. Collecting data and analyzing performance data can provide valuable insights, help in making data-driven decisions, and optimize future campaigns to achieve desired results.
Below are some essential metrics to track and analyze for social and influencer media marketing campaigns:
FOLLOWER COUNT: Keep track of your social media reach and audience growth, focusing on followers' demographics, interests and engagement rates on popular social media platforms.
IMPRESSIONS: Measure how many times your posts and content are displayed to social media users.
ENGAGEMENT: Calculate the number of likes, shares, comments, or retweets to evaluate the level of audience engagement.
CLICK-THOUGH-RATE (CTR): Analyzing the number of clicks on links, downloads and call-to-action buttons help understand how effective the messaging resonates with the audience.
CONVERSIONS: Track conversions to see how many people follow through to purchase products or request your services.
COST PER ENGAMENT: Measure how much money was spent, and how many engagements were made, and calculate the cost per engagement or cost per thousand impressions.
INFLUENCER SPECIFIC METRICS: Influencer marketing campaigns depend on influencers' reach and credibility, so track their follower count, engagement rates, audience demographics and how their social media platform influences the brand's opinions.
By tracking and analyzing these metrics, businesses can gain valuable insights into campaign performance, understand target audience behaviors, assess ROI and optimize future campaigns.
