Campaign management
We simplify your campaign management process by eliminating unnecessary tasks and hassle. From shortlisting influencers to tracking analytics, we handle it all for you, allowing you to focus on what matters most.
Campaign management
Our influencer network is endless, because we actually work with any influencers available. Our vast niche-focused micro-influencer network captures the specific audiences and great engagement, while our next generation of superstars and strong creators will make sure to reach with volume.
We work directly with different creators of TikTok, Instagram and Youtube to deploy the most viral, memorable and driven campaigns for the brands. Our passion is to connect on emotional and psychological level, we want to create social media experiences that will be remembered. We believe genuine connections and agile & cost-efficient way of working is necessary to run effective marketing campaigns that brings concrete results.
Influencer campaign management refers to the process of planning, executing, and measuring the success of an influencer marketing campaign. This is a crucial aspect of influencer marketing since it helps brands effectively collaborate with influencers to reach campaign objectives and maximize ROI. There is an increasing trend of using influencer campaign management tools that enable brands to manage influencer campaigns efficiently. Some of these tools include Influencer discovery, Influencer collaboration, and KPI tracking solutions which help to make influencer marketing campaigns a success. Effective influencer campaign management is critical to the success of influencer marketing. With a robust influencer campaign management strategy, brands can establish great working relationships with influencers, reach campaign goals, and maximize ROI.
There are several key steps in influencer campaign management, including:
1. Defining campaign objectives: Brands must establish clear goals and objectives for their influencer campaign, such as increasing brand awareness, driving sales, or promoting a new product. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).
2. Idntifying appropriate influencers: Working with influencers who align with a brand's values and target audience is essential. Brands must identify influencers who are not only relevant but also resonate with the target audience, have high engagement rates, and a strong social media following. A brand may choose to work with micro or macro-influencers and determine what compensation will be offered to the influencer.
3. Creating influencer content: Collaborate with the influencers to determine the type of content to be created, and whether it would be a story, video, or photographs posted on their social media platforms. Ensure that this content aligns with the brand and is approved by the brand before it is posted.
4. Measuring the success of the campaign: After the campaign has ended, it's essential to analyze the results to determine the impact of the campaign. Evaluate the engagement rates, conversion rates, and reach of the influencer campaign.
5. Reviewing the campaign: Post-campaign reviews can help brands understand which aspects of the influencer campaign were successful and which ones could have been improved. Brands can apply the insights learned to improve future influencer campaigns.
